The image features the word 'Good' in large, semi-transparent letters on a light background.

Building and scaling brands online and on-shelf.

A new era of shopper marketing starts here.

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Our Superpower

Green badge with white text that reads 'DTC Fluency & Expertise'.

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Green shape with white text 'Shopper Marketing Approach' in the center.

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Green badge with white text reading 'Ownership like we're in-house'

Old playbooks don’t cut it.

We merge modern DTC expertise with proven shopper strategies to win at the shelf and online.

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“I wouldn’t let anyone else touch my retail media channels.”

Brian Tate,

Founder & CEO of Oats Overnight

Two packages of Oats Over Night products: a bottle of chocolate peanut butter shake and a bag of Boston cream flavored overnight oats, both gluten-free and non-GMO.

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📈

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🛒 🥕 ☕ 🍅 💻 🐥 🛒 🍪 💸 🍚 🍋 📈 🧃 🛒 🥥 🛍️

A dark badge with white text that reads, "we've sold enough CPG for our clients to circle the earth over 21 times... & counting."

Our Playbook, Your Growth

We build media plans that build brand awareness, encourage trial, and foster loyalty through leading platforms like Instacart, Walmart Connect, Roundel, Ibotta & more.

Retail Media Strategy & Execution

Working closely with your marketing and sales teams, we’ll dive deep into your channel strategies, product plans, and promo initiatives to craft a 360° budget and strategy tailored to each of your retail partners, ensuring alignment with your goals.

Shopper Marketing Support

We serve as your dedicated team, ensuring that your digital merchandising is every bit as compelling and effective as your in-store presence.

Digital Shelf Optimization

We build comprehensive reports that synthesize consumer insights, distribution data, and category performance into actionable strategies, empowering our brands to make smarter decisions and drive sustainable growth.

Performance & Data Analysis

We transform shopper strategies into retailer-ready stories that inspire investment and amplify brand impact across every channel for your key accounts.

Pitches, Planning & Reviews

let's grow → 
Retail's next frontier is here, where staying relevant means meeting shoppers where they click.
And those shoppers? They’re incremental, unlocking growth that proves your brand belongs in the digital aisle.
Retailers care about clicks, too, with digital penetration benchmarks that prove your brand belongs in the digital aisle.
A Venn diagram showing the overlap of multi-channel shoppers, digital-only shoppers, and in-store-only shoppers. Multi-channel shoppers make up 73% of all shoppers, digital-only shoppers 7%, and in-store-only shoppers 20%. The diagram highlights that we spend 1.5 times more and have three times less churn than single-channel counterparts.

The way customers grocery shop has changed.

The bridge between shelf and scroll?

Retail Media Networks.

We don’t just buy media, we influence how it’s built and deployed.
Our deep relationships unlock performance and innovation for our partners.

Platforms We Play On

A beige background with large green stylized letters 'G' and 'p' overlapping.
Logo for Albertsons Media Collective with a stylized plant icon in a square, and the text 'Albertsons Media Collective' in a grid layout.
Instagram logo with a green arrow pointing downward and an orange circle below the arrow.
Preferred Partner →
The Roundel logo with the tagline 'Media designed by' and a circular symbol.
Preferred Partner →
DoorDash logo featuring a stylized D-shaped delivery icon followed by the word 'DoorDash' in bold letters.
Preferred Partner →
Close-up of a section of the Walmart Connect logo in black and white.
Preferred Partner →
Criteo logo in large, bold, white letters on a black background.
Digital clock display showing 8:45 and 1 degree temperature.
Logo for Kroger with the words 'Precision Marketing' in white text on a black background.
Sams Club logo with the words 'sams club' in smaller font above the large word 'map' and a stylized square surrounding part of the word 'map.'
Close-up of the partial logo of the social media platform 'TikTok' on a black background.
The word "gopuff" in large, bold, white letters on a black background.

Target

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Walmart

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Costco

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Sam's Club

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Meijer

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Sprouts

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Whole Foods

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Kroger

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Albertson's

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Safeway

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Thrive Market

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HEB

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Publix

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Uber Eats

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Ahold

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BJ's

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7-Eleven

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Circle K

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CVS

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Walgreen's

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Target ✹ Walmart ✹ Costco ✹ Sam's Club ✹ Meijer ✹ Sprouts ✹ Whole Foods ✹ Kroger ✹ Albertson's ✹ Safeway ✹ Thrive Market ✹ HEB ✹ Publix ✹ Uber Eats ✹ Ahold ✹ BJ's ✹ 7-Eleven ✹ Circle K ✹ CVS ✹ Walgreen's ✹

Supporting 2,000+ Retailers

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Here’s some of the brands we work with:

  • Bottle of Arrae Tone Creatine Body Composition Gummies with mixed berry flavor, 60 gummies, showing supplement benefits like gut-friendly formula, 5 grams of creatine monohydrate, supporting muscle tone.
  • Package of Black Rifle Coffee Company Tactisquatch coffee, dark roast, with an illustration of a Bigfoot holding a coffee mug and a weapon, American flag, and the word BEVERAGE on a green background.
  • Bottle of Beekeeper's Naturals Superfood Honey with Propolis, Royal Jelly, and Bee Pollen, labeled for everyday wellness, dietary supplement, 330 grams.
  • A bottle of Oats Over Night Shake in Chocolate Peanut Butter flavor, with instructions to add water and refrigerate, featuring labels for gluten free, non-GMO, kosher, and 15 grams of protein, against a black background.
  • Red and black Pocket Hose Copper Bullet expanding garden hose with a spray nozzle, coiled fabric hose, and a small circular picture of Richard Karn in the bottom right corner.
  • Bottle of Lemon Perfect Organic Lemon Water with Zero Sugar, featuring images of lemon slices, and a green label reading 'BEVERAGE'.
  • Green can of Recess Zero Proof Watermelon Mojito craft mocktail with pink label, indicating lightly sparkling beverage infused with guayusa and adaptogens, 0% ABV, 12 fl oz.
  • A bag of Sweet Loren's chocolate chunk cookie dough with an image of two baked cookies on the front, surrounded by chocolate pieces.
  • A bottle of Magic Mind herbal supplement with a label highlighting its benefits such as sharper mind, calm energy, and stress management. The label indicates it is caffeine-free and sugar-free and is designed as a mental performance shot. The bottle is tilted with a green label reading "SUPPS" pointing to the supplement.
  • A can of Horsepower Bull Shot Carpet Spot and Stain Remover with a red, black, and white label, featuring the text "Works on Old Stains Too!" and an arrow pointing to the right labeled "Home".
  • Container of Habiza World's Creamiest Hummus with blue and yellow label, white lid, and a green tag indicating food.
  • Bottle of Keto energy shot beverage with peach flavor and a green label reading 'SUPPS'.
  • Bottle of Pressed Juicery Daily Greens juice with ginger, containing apple, cucumber, celery, lemon, spinach, ginger, kale, and parsley, placed against a black background with a green label that reads 'BEVERAGE'.
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Our Partners Say It Best

  • A turkey on a white paper plate with green lettuce and slices of tomato and onion, on a wooden table surrounded by various vegetables.

    “Since partnering with Good Peeps, we've achieved our highest-ever monthly sales on Instacart. It's rare to find a team that not only understands the nuances of driving true incrementality but also consistently delivers results that back it up.”

    Amanda Swisher, Senior Director of Marketing at Pressed Juicery

  • Logo for the company 'Dream.'

    “Good Peeps has absolutely supercharged our Walmart.com business. They're fast, efficient, and have given us an unfair advantage over our competition, driving digital penetration up by over eight points in less than six months, and doing it profitably. They’ve set a new standard for what a partnership should look like, working right seat, left seat with our marketing and sales teams as a true extension of our internal organization.”

    Donny Jensen, CMO of Black Rifle Coffee

  • Lemon Perfect logo with the text "Organic Lemon Water" on a black background.

    “To win the daily digital battles in CPG, you need the right people with the right knowledge that can run fast. This is Good Peeps. They possess expert knowledge of all RMNs and clearly understand how to tap the right levers to drive growth. They hold themselves accountable to be good stewards of our investment, are great partners, and absolutely live up to their Good Peeps name!”

    Jamie Gasparella, Director of E-Commerce and Digital Marketing at Lemon Perfect

  • Black background with white circular logo featuring a stylized bee at the center and the words 'Bee Keeper's Natural' around the circle.

    "The Good Peeps team has been a key partner in helping drive the growth of our retail business. They’ve guided us through complex retail media strategies, supported seamless product launches, and demonstrated an exceptional ability to increase budgets significantly while maintaining, and often improving, efficiency. Beyond execution, they’re trusted strategic partners whose perspective helps shape our retail strategy. They’ve truly become an extension of our team."

    Daniel Millar, Co-Founder & CGO Beekeeper's Naturals

  • The word "SLOW" written in large, bold, beige capital letters with a black background.

    "Partnering with Good Peeps was a game changer for Sauz. They helped us go from a single lane brand to an omni channel presence that actually sticks, building the right foundation first and then dialing in loyalty across every touchpoint. It’s not just about showing up everywhere, it’s about showing up smart, and that’s exactly what they brought to the table."

    Troy Bonde, Co-Founder of Sauz

let's start building →